Tag Archives: Sjaak Swart

TOTO going from ‘strength to strength’ after successful ‘King TOTO’ campaign

SBC News TOTO going from ‘strength to strength' after successful ‘King TOTO’ campaign

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

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