April 15, 2024
Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc. As announced by SITA: “Armitage …
Read More »April 11, 2024
Ben Cleminson, Director of Square in the Air, kicks off SBC’s ‘My Market’ series by sharing his love of the Grand National, a sporting event viewed as a family affair in the Cleminson household. With anticipation building up for this weekend’s race at Aintree, Ben views the Grand National not merely as a race, but a phenomenon that captivates the …
Read More »July 12, 2022
Square in the Air (SITA) has partnered with US counterpart CTP Boston to launch new joint-venture agency Chalk + Dog Communications. The JV seeks to become the leading public relations and strategic communications agency for North America’s disrupted and burgeoning sports betting and igaming sectors. Founded in 2006 by racing expert Bill Esdaile (MD), SITA has expanded its industry presence …
Read More »April 25, 2018
Industry communications specialist Square in the Air (SITA) has been listed as one of the UK’s fastest growing PR agencies by marketing news source PRWeek. The London-based agency, which specializes in communications and outreach for betting stakeholders, was listed 109th in PRWeek’s ‘Top 150 PR Index’, reporting a ‘client revenue growth rate of +31%’. SITA’s ranking would see the specialist …
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