Tag Archives: sg gaming

SG Digital expands European footprint with Svenska Spel partnership

SBC News SG Digital expands European footprint with Svenska Spel partnership

Scientific Games Corporation has announced that SG Digital will partner with Svenska Spel to provide content through the division’s Open Gaming System (OGS) and a Player Account Management solution via the Open Platform System (OPS). SG Digital will provide platform technology and a library of more than 2000 game titles from the company’s nine game studios and third-party providers, pending …

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SG Gaming partners with Paddy Power

SBC News SG Gaming partners with Paddy Power

Scientific Games Corporation has announced that the Company’s UK division, SG Gaming, has rolled out its , new Equinox 2.4 terminals across Paddy Power in a 30 shop trial. The Equinox 2.4 features three 24” HD screens with silver bezel design, an immersive sound system and integrated barcode reader for scanning free bet rewards directly from a smartphone. The terminal also offers …

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SG Gaming debuts trials of new Equinox terminals

SBC News SG Gaming debuts trials of new Equinox terminals

Scientific Games Corporation has detailed that its UK division has successfully rolled out a trial of its new dynamic range of terminals. SG Gaming has installed its new Equinox range across 100 Ladbrokes and Coral stores nationwide, with the parties working together for the previous 12 months in preparation. Richard Lang, Retail Commercial Director at Ladbrokes Coral Group, commented: “We’re excited …

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Optima reflects on the success of its Trade Fair sponsorship

SBC News Optima reflects on the success of its Trade Fair sponsorship

Betting industry supplier OPTIMA has revealed the reasons behind its decision to sponsor last month’s TVC Bookmakers Trade Fair, which took place in Solihull’s Cranmore Park Conference Centre. The event, which was moved to Solihull last year after the moving of night racing at the previous location in Wolverhampton, brought the industry together to showcase new products and technologies. OPTIMA, a provider of …

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Responsible Gambling Trust trekkers reach Kilimanjaro summit

SBC News Responsible Gambling Trust trekkers reach Kilimanjaro summit

A team of ambitious fundraisers from the Responsible Gambling Trust have climbed their way to the top of Mount Kilimanjaro.  The trekkers scaled the formidable mountain and 29 of the 30 participants reached the summit on Friday 12 February, raising funds to help minimise gambling-related harm in the UK. Climbers made their ascent to the Uhuru peak of Kilimanjaro which, …

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SG Gaming appoints Phil Horne as new CEO

SBC News SG Gaming appoints Phil Horne as new CEO

Scientific Games Corporation has confirmed the promotion of Phil Horne as CEO of subsidiary SG Gaming. Horne who currently serves as SG Gaming Group Managing Director will take over the leadership of the multi-content gambling technology provider when current Chairman Steve Frater retires on 31 March. Horne has served as SG Gaming MD since March 2013 prior to joining the …

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Bookmakers hope PAS masters real-time problem gambling analysis

SBC News Bookmakers hope PAS masters real-time problem gambling analysis

UK bookmakers are to implement Player Awareness Systems (PAS) – a new initiative which helps people avoid gambling-related harm while using gaming machines in betting shops. PAS, which is being launched today by the Association of British Bookmakers (ABB) at the Responsible Gambling Trust (RGT) annual conference, has been developed using the RGT’s ground-breaking December 2014 research that showed it …

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Scientific Games pulls together for ICE showing

SBC News Scientific Games pulls together for ICE showing

Major industry supplier Scientific Games made its debut appearance as one of the most diversified gaming and lottery suppliers in the world at ICE last week, following the recent merger between Scientific Games and Bally Technologies. For the newly-merged group’s first outing at the world’s biggest B2B gaming exhibition, strategic creative agency 2Heads was contracted to design an environment that …

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