Tag Archives: sg gaming

SG Gaming debuts trials of new Equinox terminals

Scientific Games Corporation has detailed that its UK division has successfully rolled out a trial of its new dynamic range of terminals. SG Gaming has installed its new Equinox range across 100 Ladbrokes and Coral stores nationwide, with the parties working together for the previous 12 months in preparation. Richard Lang, Retail Commercial Director at Ladbrokes Coral Group, commented: “We’re excited …

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Optima reflects on the success of its Trade Fair sponsorship

Betting industry supplier OPTIMA has revealed the reasons behind its decision to sponsor last month’s TVC Bookmakers Trade Fair, which took place in Solihull’s Cranmore Park Conference Centre. The event, which was moved to Solihull last year after the moving of night racing at the previous location in Wolverhampton, brought the industry together to showcase new products and technologies. OPTIMA, a provider of …

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Responsible Gambling Trust trekkers reach Kilimanjaro summit

A team of ambitious fundraisers from the Responsible Gambling Trust have climbed their way to the top of Mount Kilimanjaro.  The trekkers scaled the formidable mountain and 29 of the 30 participants reached the summit on Friday 12 February, raising funds to help minimise gambling-related harm in the UK. Climbers made their ascent to the Uhuru peak of Kilimanjaro which, …

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SG Gaming appoints Phil Horne as new CEO

Scientific Games Corporation has confirmed the promotion of Phil Horne as CEO of subsidiary SG Gaming. Horne who currently serves as SG Gaming Group Managing Director will take over the leadership of the multi-content gambling technology provider when current Chairman Steve Frater retires on 31 March. Horne has served as SG Gaming MD since March 2013 prior to joining the …

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Bookmakers hope PAS masters real-time problem gambling analysis

UK bookmakers are to implement Player Awareness Systems (PAS) – a new initiative which helps people avoid gambling-related harm while using gaming machines in betting shops. PAS, which is being launched today by the Association of British Bookmakers (ABB) at the Responsible Gambling Trust (RGT) annual conference, has been developed using the RGT’s ground-breaking December 2014 research that showed it …

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SG Gaming adapting WMS games for UK market

SG Gaming, part of the Scientifc Games Group, has released a variety of new B3 and Cat C titles to LBO customers in the UK. The new releases see the firm leverage further the games design expertise within the wider Scientific group as it looks to capitlises on already proven and popular game brands. The new releases include Spartacus, a …

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Phil Horne – raising money for problem gambling along the Great Wall

SG Gaming Group Managing Director Phil Horne explains why he and a number of his colleagues are joining the Responsible Gambling Trust‘s latest fund raising effort – a trek along the Great Wall of China. How many of you are going in the trek from SG Gaming and what are your goals? There are four people in total participating in …

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Scientific Games pulls together for ICE showing

Major industry supplier Scientific Games made its debut appearance as one of the most diversified gaming and lottery suppliers in the world at ICE last week, following the recent merger between Scientific Games and Bally Technologies. For the newly-merged group’s first outing at the world’s biggest B2B gaming exhibition, strategic creative agency 2Heads was contracted to design an environment that …

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SG Gaming partners with Carrigill Bookmakers

 SG Gaming, a division of Scientific Games Corporation,, has signed a four-year contract with Carrigill Bookmakers, a long-standing independent. The new long-term partnership, which makes SG Gaming Carrigill’s machine provider of choice, will see SG Gaming supply infinity and vision cabinets to all Carrigill shops. In addition, Carrigill will benefit from SG Gaming’s comprehensive support programme for independents, which includes marketing …

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JenningsBet FOBT deal sees Infinity then beyond

SG Gaming has extended its agreement with independent bookmaker JenningsBet with a new four-year deal which lengthens the 14-year partnership between the two companies until July 2018. As part of the extension, the entire JenningsBet estate will receive SG Gaming’s Infinity terminals, which offers JenningsBet customers an enhanced playing experience through its 21.5” HD screen, an upgraded sound system, and …

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