Oisin Lunny, Senior Market Development Manager at OpenMarket, takes a look at how some retail companies are bridging the gap between the physical and the digital worlds. Certain words or phrases may irritate you, but they are often useful nonetheless. SoLoMo (SOcial, LOcal, MObile) and phygital (PHYsical + diGITIAL) would be two terms that instantly raise my hackles. But, together …
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Think of your selfie to get to Amsterdam
Online casino affiliate programme DeckMedia is taking the selfie craze up another notch, giving partners the chance to win an all-expenses paid trip to the Amsterdam Affiliate Conference. Members can secure a ticket by taking a picture of themselves holding up a sign saying ‘Deckmedia is sending me to Amsterdam’, or three tickets if they do so wearing traditional Dutch …
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