Tag Archives: SBC

Yossi Abadi: “Looking for quick wins is a quick lose’ in Latin America

Latin America is increasingly drawing the attention of many major international betting operators, but according to Tenlot CEO Yossi Abadi many are not properly taking into account local factors when launching their products. A number of major international betting and gaming operators have been weighing up their options in Latin America in recent years, with Flutter Entertainment most recently signing …

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Peter Ekmark: Each US state requires its own approach for cloud hosting

Entering the US market as a global cloud hosting provider is “no easy feat” according to Peter Ekmark, CEO of Internet Vikings, as he explained the reasons why each individual state presents its own set of unique challenges.  In a video interview, Ekmark began discussions by looking at the underlying reasons behind the increasing rates of cloud adoption – something …

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William Lövqvist: Parlaybay is going beyond gamification for sports betting

William Lövqvist: Parlaybay is going beyond gamification for sports betting

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans …

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SBC Advisory Partners launched to provide expert services

SBC Advisory

A group of gambling Industry experts has teamed up with global media and events firm SBC to launch a new consultancy service to help companies realise their potential.  SBC Advisory Partners has been set up to offer a pioneering consulting and transaction advisory service for the sports, betting & gaming industries. SBC Advisory Partners boasts an unrivalled network of contacts …

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SBC strengthens team with four new appointments

SBC strengthens team with new appointments

SBC’s ongoing recruitment drive has seen the media and events business make four further new appointments, as it continues to invest in strengthening its team to support the company’s ambitious growth plans. With a schedule of five major B2B conferences and exhibitions in the second half of 2021, along with a programme of digital events and a rapidly-growing media division …

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Pieter Hall: How Delasport is keeping checks on the customer service pulse

Pieter Hall: How Delasport is keeping checks on the customer service pulse

Sound transfer of knowledge, an effective CRM solution and a streamlined team are three elements which Pieter Hall – Head of Customer Support at Delasport – highlighted as being key to ‘raising the bar’ for customer service and monitoring the pulse of B2B customers. Speaking to SBC, Hall reflected on his journey through the gambling industry, explaining how Delasport has …

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WATCH: ‘FSB Meets…’ Rasmus Sojmark and his vision for SBC

WATCH: 'FSB Meets...' Rasmus Sojmark's vision for SBC

Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …

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Bally’s strengthens international market position with SportCaller takeover

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

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