Tag Archives: SBC

BETFEST set to connect sports fans and betting brands

The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage with both seasoned bettors and fans ready for their first experience of this exciting new industry. Organised by Sports Betting Community (SBC) in partnership with SeventySix Capital Sports Advisory, the online event on Saturday, May 15, …

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Pieter Hall: How Delasport is keeping checks on the customer service pulse

Pieter Hall: How Delasport is keeping checks on the customer service pulse

Sound transfer of knowledge, an effective CRM solution and a streamlined team are three elements which Pieter Hall – Head of Customer Support at Delasport – highlighted as being key to ‘raising the bar’ for customer service and monitoring the pulse of B2B customers. Speaking to SBC, Hall reflected on his journey through the gambling industry, explaining how Delasport has …

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WATCH: ‘FSB Meets…’ Rasmus Sojmark and his vision for SBC

WATCH: 'FSB Meets...' Rasmus Sojmark's vision for SBC

Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …

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Bally’s strengthens international market position with SportCaller takeover

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

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Johnstone takes 100% control of AffiliateINSIDER brand

AffiliateINSIDER and SBC are pleased to announce that AffiliateINSIDER co-founder Lee-Ann Johnstone is taking sole ownership after agreeing a deal with SBC to buy its half of the business. Launched originally as a joint venture with SBC, AffiliateINSIDER was created to help the sector adapt to a series of rapid changes taking place in affiliate and digital marketing. The collaboration …

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How TVBET is capturing attention with its content creation

Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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SBC announces digital future for Europe, America, CIS & Africa

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its highly popular Digital Summit series. Meanwhile SBC’s two successful sports betting events Betting on Sports Europe and Betting on Sports America will also be transferred to the virtual environment as a response to the continuing COVID-19 …

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Christopher Metcalf, Leon House: Social barriers must be broken on gambling treatment

The treatment of problem gambling requires a programme which has been tailored to each individual, explained Christopher Metcalf, co-founder of Anonymind and Leon House. Opened in June 2019, Manchester-based Leon House Health & Wellbeing is a 23-bed purpose-built facility, focused on the treatment of problematic gamblers which prides itself on taking a different approach to more traditional treatment centres. Metcalf …

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Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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