Tag Archives: SBC

Johnstone takes 100% control of AffiliateINSIDER brand

AffiliateINSIDER and SBC are pleased to announce that AffiliateINSIDER co-founder Lee-Ann Johnstone is taking sole ownership after agreeing a deal with SBC to buy its half of the business. Launched originally as a joint venture with SBC, AffiliateINSIDER was created to help the sector adapt to a series of rapid changes taking place in affiliate and digital marketing. The collaboration …

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How TVBET is capturing attention with its content creation

Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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SBC announces digital future for Europe, America, CIS & Africa

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its highly popular Digital Summit series. Meanwhile SBC’s two successful sports betting events Betting on Sports Europe and Betting on Sports America will also be transferred to the virtual environment as a response to the continuing COVID-19 …

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Christopher Metcalf, Leon House: Social barriers must be broken on gambling treatment

The treatment of problem gambling requires a programme which has been tailored to each individual, explained Christopher Metcalf, co-founder of Anonymind and Leon House. Opened in June 2019, Manchester-based Leon House Health & Wellbeing is a 23-bed purpose-built facility, focused on the treatment of problematic gamblers which prides itself on taking a different approach to more traditional treatment centres. Metcalf …

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Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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SBC strengthens sales team with Ross Main appointment

Ross Main SBC Sales Director

SBC, the leading events and media business in the betting and gaming industry, has moved to strengthen its commercial team with the appointment of Ross Main as sales director. Main brings with him extensive experience and contacts in the industry, having spent the past two years as a Business Development Specialist at Kambi.   His arrival is part of an expansion …

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RTSmunity: Data is imperative to esports’ success in the betting industry

Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting.  It is vital that esports betting keeps its integrity during this period as a mistake could derail the …

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Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Countdown to Cheltenham: William Hill believes ‘in traditional ante post betting in the lead up to the Festival’

With only two days left in the Countdown to Cheltenham, SBC has been speaking with the betting industry’s major operators on what to expect from the event. We spoke with Rupert Adams, International PR Manager at William Hill, who explained that the operator believes in ‘traditional ante post betting’ in the run up to the Festival, as it allows for …

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