Tag Archives: SBC Summit North America

Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

Read More »

Spotlight Sports Group: Navigating a complex sports betting ecosystem with BetTech

As the sports betting industry continues to grow and change, it can often be quite difficult to understand where each company ‘sits’ within the sector’s ecosystem. So in order to tackle this, Spotlight Sports Group recently launched its BetTech report.  Speaking at the recent SBC Summit North America, Spotlight Sports Group’s Head of B2B Marketing, Alan Davis, shed some further …

Read More »

Erik Nyman: Establishing EveryMatrix as a major US player

When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as we begin to see more …

Read More »

More than a money game: Understanding the rapid convergence of sports and betting in the US

convergence

It’s not just about the revenue, said Genius Sports‘ Matt Ryter, who explains why the rapid convergence of sports and betting in the US is also driven by the desire to increase fan engagement and reach new audiences. In an interview with SBC Americas, Ryter – Head of Fan Engagement, Americas at Genius Sports – looks at how sportsbooks can differentiate …

Read More »

‘Game on’: Van Ermen targets fast US growth for FSB

Van Ermen

“Despite the market maturing, it’s clear that some operators are still poorly serviced by their current suppliers, so as contract renewals come into play, it’s game on across the supplier sector.” Strong words from FSB‘s Mike Van Ermen, hot off his recent promotion to Vice President of Business Development, North America. He joined Bob Akeret, VP of Operations, to provide …

Read More »

Vital operators prepare for cross selling opportunities

SBC Advisory Partners

Sports betting operators in the US need to prepare now for the huge revenue opportunities that igaming will provide when legislation permits, according to experts at SBC Advisory Partners.  The consultancy service, which will be exhibiting at the upcoming SBC Summit North America, believes the figures coming out of New Jersey underline the importance of sports betting and igaming working …

Read More »

SBC Summit North America to tackle betting industry’s leadership challenges

SBC Summit North America

The future of the U.S. sports betting industry, its relationships with professional sports organizations and media brands, and the sector’s investment landscape will be subject to in-depth examinations during the Leaders in Sports track at SBC Summit North America. Executives from companies including DraftKings, BetMGM, Penn Interactive, Bally’s Corporation, ESPN, and Yahoo Sports are set to participate in the track, …

Read More »

SBC announces 2022 conference and exhibition calendar

SBC Events 2022 schedule

SBC has announced details of its in-person events programme for 2022, with betting and igaming industry conferences and exhibitions scheduled for Malta, London, New Jersey, Barcelona, Kyiv, and Cancún. The media and events specialist resumed its physical conferences in the second half of 2021 with a series of successful shows that provided the industry with new business opportunities and the …

Read More »

Sabine Müller: Building GAMOMAT’s momentum and breaking new ground

GAMOMAT’s innovative and creative power drives the business, according to Sabine Müller – Chief Design Officer – as she explained how the company is inspiring players across a range of markets.  Speaking to SBC News, Müller touched upon GAMOMAT’s sponsorship of upcoming SBC events while also highlighting how the “Books &” series continues with new ideas to drive player engagement. …

Read More »

SBC Digital North America’s content and business opportunities impress delegates

SBC Digital North America

SBC Digital North America delivered on its goals of providing insightful conference content, showcasing the latest industry innovations, and creating an effective platform for making business connections, a survey of attendees has found. The online conference and exhibition for the sports betting and igaming industries achieved a Net Promoter Score (NPS) of 67, as the overwhelming majority of delegates who …

Read More »