Tag Archives: SBC Digital Summit

2020 wrap-up for affiliates: The good, the bad and the ugly

Oh, where to begin? This was a turbulent year for affiliates. After a great start and what turned out to be our only live conference in London, we soon faced a new world of facemasks, social distancing, and home-alone isolation.  I looked at the event photos from the iGaming Affiliate Conference at the Excel in London back in February, and …

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Cross-party MPs call for gambling overhaul in new report

The All Party Parliamentary Group for Gambling Related Harm (GRH APPG) has called for a blanket ban on gambling advertisements as well as an overhaul of the UK Gambling Commission (UKGC) as part of its final report into online gambling harms. Following a year-long inquiry, the 50-strong group of MPs – which has emphasised it is ‘not anti-gambling or prohibitionist’ …

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SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera

SBC Magazine

The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …

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Altenar increases global scale with new sports betting platform

Altenar platform

Altenar has launched the second version of its sports betting platform, which enables it to serve operators on a global level in a more efficient manner. The new platform was revealed as part of the ‘Naked truth about Altenar’ presentation at the inaugural SBC Digital Summit.  The company’s CEO Stanislav Silin confirmed that it is not yet live with existing …

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Aspire builds Q1 momentum through regulated market focus

Aspire

Aspire Global said it is focusing more on locally regulated and taxed markets as it posted Q1 2020 revenues of €33.7m, up 1.5% from the same period of 2019. The company confirmed that EBITDA during the period had decreased by 14.2% to €5.2m (Q1 2019: €6.1m), while EBITDA margin for January to March was 15.5%, almost three percentage points down …

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SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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Jesper Kärrbrink: The industry must promote responsible gaming to the top of the agenda

The keynote addresses at the inaugural SBC Digital Summit have highlighted the key challenges that the betting and gaming industry face, especially during the ongoing pandemic. One of the presentations that has been singled out was that of Jesper Kärrbrink, co-founder and chairman of Green Jade Games. Delivering the day-two keynote, which is now available to watch in full above, …

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SBC Digital Summit: “Affiliates must be more agile in the way they operate” – Stuart Simms

The current pandemic has highlighted the need for companies to become much more agile in the way that they operate, explained Stuart Simms, Group CEO of XL Media and former Global CEO of Rakuten Marketing. Delivering the day-five keynote at this week’s SBC Digital Summit, kicking off the Juicy Stakes sponsored Digital Marketing Day track, Simms told delegates that affiliates …

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SBC Digital Summit: ‘Cashless’ environments to take centre stage when retail returns – Samuel Barrett

Samuel Barrett, Director of Gaming at Trustly, believes that moving towards cashless environments will be a main component in helping players in retail make payments when businesses return to normal after the COVID-19 crisis. Delivering the day-four keynote at this week’s SBC Digital Summit, kicking off the Neosurf sponsored Payments Day track, Barrett bemoaned that while the online gambling industry …

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SBC Digital Summit: Stamping out corruption as lesser leagues take centre stage

Sports betting integrity has become even more prominent as smaller leagues, such as the Belarusian Premier League, receive high scale attention due to the limitation of live-sports.  However, in order to prevent these small scale tournaments from being susceptible to match fixing Andrew Ashenden, Chief Commercial Officer at Stats Perform, has called for every sector in the industry to work …

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