Tag Archives: SBC Digital Italy

SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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An expanding alternative – the rise of virtual sports in Italy and across the world

An expanding alternative - the rise of virtual sports in Italy and across the world

The COVID-19 pandemic has led to a surge in the popularity of virtual sports as a betting commodity throughout 2020 and into 2021, as real world competitions moved behind closed doors or were postponed altogether. This has occurred globally, but some national markets in particular have seen a significant spike in virtual sports viewership and associated betting activity. Hosting a …

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SBC Digital Italy to deliver timely assessment of Italian market opportunities

SBC Digital Italy Preview

This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets.  The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of …

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Microgame: Capitalising on the ‘step change’ for Italy’s betting market

Microgame: Capitalising on the 'step change' for Italy's betting market

The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …

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SBC Digital Italy announces high-level speaker line-up

SBC Digital Italy Speaker Preview

The SBC Digital Italy conference and exhibition is set to feature some of the most influential figures from the Italian betting and gaming industry, including senior executives and specialists from Gamenet Group, SKS365, Betsson Group, SNAITECH and E-Play24. The online event on 17 February 2021 has an agenda that covers the tough trading and regulatory environment for Italian operators, the …

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SBC Digital Italy set to address betting and gaming industry’s biggest issues

SBC Digital Italy

The SBC Digital Italy conference and exhibition is set to see 25 of the country’s most influential betting and gaming industry executives tackle a highly topical agenda that addresses the many challenges facing the sector.  While Italy can boast one of Europe’s largest and longest-established regulated gambling markets, the industry has a host of problems related to regulation, taxation, government …

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SBC Digital online events series launches with focus on regional markets

SBC Digital 2021 events series

SBC has announced the launch of SBC Digital, a series of online conferences and product showcases dedicated to several of the betting and gaming industry’s most attractive regional markets.  The series is the crucial third pillar of SBC’s services, sitting alongside the physical conferences and trade shows organised by SBC Events and the online news and print offerings of SBC …

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