Tag Archives: sbc awards

Last year, Stoke-based bookmaker bet365 dominated the annual SBC Awards, walking away with three gongs – Football Bookmaker of the Year, Mobile Bookmaker of the Year and for the fourth year running, Bookmaker of the Year. SBC asked bet365 marketing team how the firm continues to excel… ___________________ SBC: You scooped three awards at last year’s SBC Awards, including the much …

Sports betting software and services supplier Altenar has moved to capitalise on the success of its Inbet Games collaboration, just eight months after the first platform integration. Altenar has already seen a marked international improvement through integrating InbetV products, multiple variations of virtual fortune wheel and card games, and virtual lotteries such as 7 Keno games and 3D, as well …

Two of the biggest names in betting news, Racing Post and SBC Global, have joined forces once again in an enhanced partnership that will run until the end of 2019. The companies have agreed on an extended two-year deal which will strengthen the ties between the two organisations ahead of SBC’s ground-breaking 2018 betting trade events. The deal builds on …

The world of gaming is an incredibly busy and competitive environment, encompassing many themes, and competitively fought by a host firms for the all important attention of consumers. One such corner of this world is sports themed games, a sector within which InBet Games are well versed having scooped the ‘Best Sport Themed Game’ at the SBC Awards 2017 for …

Virtual sports specialist Golden Race has confirmed that René Wachter, formerly Head of Sales, has been promoted to COO. Golden Race CEO Martin Wachter said: “We are pleased to announce the promotion of René Watcher to COO of the company. “He brings his extensive expertise and experience in sales to lead the company in this new position. We are confident …

The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …

Sports betting and gaming solutions provider OPTIMA has capped a pre-Christmas double by signing a deal to supply the Betfred Group with its Multi-Channel Gaming Suite platform. The multi-year deal, which extends to the ongoing development and support for Betfred’s online, retail and call center businesses, will see the rollout of the OPTIMAMGS™ platform and Serverless v2 retail product for …

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

Responsible gaming is very much a hot topic, and at the heart of many an organisation worldwide. One such example is Mr Green, whose ‘green gaming’ applications resulted in a triumph at the recent SBC Awards. An achievement the firms CEO Jesper Kärrbrink addressed by saying: “Looking at our efforts in this area we are of course thrilled and very …

The disco-themed SBC Awards provided SBC Events with a fittingly stunning finish to 2017, a year in which both its headline conferences recorded growth of more than 100%. The success of the ceremony at the Artillery Garden, which featured a silent auction that raised £1,700 for GambleAware and saw bet365 collect the Bookmaker of the Year prize for the fourth …