Sports engagement platform Tally Technology (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …
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Matchbook.com Preview – NFL Super Bowl XLIX – America’s Game
The NFL has seen a rise in popularity throughout European markets, as its Chief Commissioner Roger Goodell eyes the opening of a London based NFL franchise. Totally different to any European sport SBC asked team Matchbook.com to provide a preview of this year’s NFL Super Bowl XLIX final between the New England Patriots vs Seattle Seahawks (Sunday Feb 1) Rising …
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