Tag Archives: Rory Credland

Japan Gaming Congress to highlight marketing challenges of engaging with domestic consumers

SBC News Japan Gaming Congress to highlight marketing challenges of engaging with domestic consumers

The introduction of casino legislation in Japan will lead to the development of a raft of creative agencies hungry to win the marketing budgets of integrated resort offerings, according to Chris Wieners, managing director of the Macau based HOGO Marketing. Wieners, whose session at May’s Japan Gaming Congress (JgC) is entitled ‘Finding your customer – unique challenges and opportunities that …

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