CN Loteria Românã, the operating company of Loto Romania (Loto.Ro) is reviewing whether to expand the product portfolio of the national lottery to include a fixed-odds and online sportsbook offering. The operator has issued notice to The European Lotteries (EL) and World Lottery Association (WLA), informing members that it requires guidance on developing an ‘organised framework to cater for an …
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Central and Eastern European omnichannel betting group Fortuna Entertainment has gone live with content from OpenBet’s SportCast business. The rollout extends across its online and retail operations within a host of key European markets. As part of the new deal, Fortuna has deployed SportCast’s accumulator service, BetBuilder, which allows consumers to build their own bets within a single event across …
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Enteractive has secured a breakthrough partnership with Fortuna Entertainment, with the tier-1 Central European betting group appointing the customer retention specialist to lead its player reactivation campaigns for Romania. The partnership will see Fortuna Romania and subsidiary Casa Pariurilor deploy Enteractive’s proprietary-build customer reactivation cloud platform. The integration will allow Enteractive’s native-speaking agents to approach players in a more personalised …
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Comtrade Gaming has extended its relationship with Romania’s Superbet, based around combining the operator’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) in both Romania and Poland. Having first migrated the Superbet sportsbook to the Comtrade platform three years ago, the new deal between the two companies runs until mid 2024. “It’s great to have Comtrade Gaming as a platform partner …
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EveryMatrix has confirmed the promotion of Alina Alexandru to the leadership position of Chief Technology Officer (CTO) of the online gambling platform and software supplier. One of EveryMatrix’s most seasoned technology executives, Alexandru has formally served as the group’s Head of Delivery, leading key projects and client integrations. Alexandru joined EveryMatrix in 2012 as an integration manager and has worked …
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EveryMatrix has become a patron of the Foundation Conservation Carpathia, helping the environmental non-profit protect the Carpathian Mountains against deforestation and to create a wilderness reserve located in Romania. Announcing its latest CSR commitment, EveryMatrix has donated €50,000 to the Foundation, which leads the environmental restoration and wildlife protection of the Carpathian Mountains – Europe’s second-largest mountain range covering the …
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Delasport is on a fast track to achieving a global leader position within the betting and casino markets as it plans to make the brand name synonymous with the need for stand-out sports betting solutions. Speaking to SBC News, Delasport’s newly appointed CEO Oren Cohen Shwartz discussed Delasport’s role within the global betting ecosystem, the vision for the company and …
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Superbet has launched ‘The Magic Feeling of #SuperSport’ as its new lead advertising campaign within its home market of Romania. The campaign, developed by Bucharest creative marketing agency Rusu+Bortun, sees Superbet promote its full range of live betting markets covering Romania’s most popular sports. Adjusting to a period with no sports activity during the 2020 pandemic, Superbet – Romania’s biggest …
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The Grand Chess Tour (GCT) has announced its 2021 schedule, returning to action from its 2020 hiatus due to global pandemic circumstances. Recognised as world chess’ most prestigious tour series, the GCT sees FIDE’s 12 leading ‘Grandmasters’ and wild card entries compete in five tournaments featuring ‘classical’ and ‘rapid&blitz’ (10-and-3 minute clocks) game formats. Romanian bookmaker Superbet has announced that …
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Free-to-play (FTP) sports game provider SportCaller has joined forces with Romanian betting operator Superbet, in a new CIS-facing partnership. The deal will help the free-to-play (FTP) game supplier expand its reach into the central and Eastern European markets through the Superbet Group, which already has a footprint in the market. On the other hand, the multichannel sportsbook will benefit from …
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