Tag Archives: Rob Egan

Rob Egan, The Unit: How free-to-play games continue to change

Martin Collins joins Soft2Bet growth plans as Chief Business Development Officer

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

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The Unit steps up leadership and advisory with Clerkson and Egan hires

Andy Clerkson, The Unit

Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play …

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