July 7, 2023
Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …
Read More »March 1, 2023
Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play …
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