Tag Archives: Rivalry

International esports operator Rivalry has continued to lay foundations in Brazil ahead of market regulation, partnering with Tribo, a Counter-Strike content group. The company, based in Toronto and active in the regulated markets of Ontario and Australia, will conduct campaigns and activations with Tribo members Alessandro ”Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” …

Rivalry has updated its investors on 2023 ambitions and strategy, having recorded continued financial momentum in its Q4 and full-year 2022 trading results. Gen Z driving full-year growth The company, based in Toronto and active in the Canadian and Australian betting and gaming markets, outlined full-year revenue of CA$26.6m (2021: CA$11m), up 140% on the year prior. This was accompanied …

Expanding its market presence in Australia, Rivalry has announced a partnership with esports organisation, Grayhound Gaming. The deal sees the pair create joint content to ‘amplify’ Grayhound’s Counter-Strike team and players as they compete through upcoming events such as the ESL Pro League and DreamHack Melbourne.  “Our partnership with Grayhound is kicking off alongside one of the most prominent Counter-Strike …

Rivalry has announced a partnership with professional esports player Matthew ”Wardell” Yu. The Valorant player will collaborate with the operator on various content campaigns to engage both Wardell’s fan base and the game’s community. This includes a series where Wardell will coach fans on how to improve their performance in Valorant, as well as offering his insights into the latest …

Sports betting and media company Rivalry has announced a partnership with Brazilian esports organisation RED Canids.  The deal will see the pair collaborate on various physical and digital campaigns which will focus on the team’s Counter-Strike: Global Offensive (CS:GO) roster and fanbase in a bid to reach and engage gaming followers. Luis Gonçalves, Brazil Lead at Rivalry, commented: “Our agreement …

Citing high confidence in its business model and marketing, Rivalry is anticipating strong trading in 2023 following a successful close to last year. Having recorded its first profitable quarter in Q3 2022, Rivalry now aims to further consolidate itself in the international esports betting scene, in which it is an active licence holder in Australia and Canada. In a letter …

A wealthy country with a vibrant sporting scene and established betting market, Australia is a land of opportunity for operators who can secure a foothold.  This opinion was not lost on Rivalry CEO Steven Salz, who broke down how and why the esports operator has taken a keen interest in the sunny shores of Oceania from its Ontario, Canada headquarters. …

Esports betting has enjoyed a massive upsurge in activity over the past year, and this is only set to continue in 2023, as explained by leading operator Rivalry. One of the most dominant figures in esports betting from its headquarters in Canada, Rivalry has published a report into esports betting trends over the past year, which it hopes will shine …

Finding the right niche and audience is a challenge for any entrepreneur in betting, but esports operators such as Canada’s Rivalry have been gifted with a unique advantage in some respects. This is due to the audience for such products being largely from the Gen Z and millennial age brackets. As the firm’s CEO Steven Salz explained, effective engagement with …

Canadian firm Rivalry has become the latest betting company to partner with UK sports gamification developer Low6. Esports is the primary focus of the agreement, with Low6 enlisted by Rivalry for development of a free-to-play game ahead of two popular events, the 2022 League of Legends World Championship and The International 11. Part of Low6’s range of Pick’em products, the …