Tag Archives: Rivalry

Rivalry targets “tech-savvy bettors” in crypto ambitions

Rivalry

In its latest push to engage with young and digitally engaged betting audiences, Rivalry has announced the upcoming launch of its ‘Rivalry Token’ cryptocurrency asset. The Canadian-headquartered international betting group, which operates with a specialist focus on esports but also offers sports and casino gaming services, plans to take its new token live in H2 2024. Rivalry customers will be …

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Rivalry enhances Dota 2-focused Blacklist International partnership

SBC News Rivalry enhances Dota 2-focused Blacklist International partnership

Esports bookmaker Rivalry has renewed its partnership with Tier One Entertainment-owned esports organisation Blacklist International. As a result of the Dota 2-focused deal, the two companies will continue to jointly operate the Southeast Asian team, Blacklist Rivalry, along with a new focus on more ‘creative storytelling’ and fan-focused activations.  Tryke Gutierrez, CEO at Tier One Entertainment, commented: “Entering into our …

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Rivalry reports record third quarter revenue but net loss remains

SBC News Rivalry reports record third quarter revenue but net loss remains

Rivalry has demonstrated a record Q3, reporting reduced marketing spend and flattened opex, as the group publishes its latest financial results. The period – which ended 30 September 2023 – saw revenue of $8.7m, representing 22% increase year-over-year (Q3 2022: $7.1m) and also the highest yet for the sports betting platform’s third quarterly activity. Notably, the TSX-listed esports-focused bookmaker also …

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Low6 applies Rivalry’s ‘Gen Z playbook’ to NBA fantasy product

Low6 applies Rivalry's ‘Gen Z playbook’ to NBA fantasy product

Rivalry has leveraged the gamification services of UK-based developer Low6, which has produced a free-to-play NBA fantasy basketball app for the Canadian sportsbook. Active in the Canadian and Australian regulated betting markets, Rivalry has a traditional focus on esports but also offers wagering on traditional sports – such as basketball – and is eyeing an expansion of its operations in …

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Rivalry turns attention to Brazil in latest influencer marketing campaign

Brazil on Michael Jack’s agenda as new Sportingtech CTO

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

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“We understand it better than anyone” – Rivalry undeterred on Gen Z focus post-Q2

Rivalry

Focusing on the Gen Z and millennial demographic was going smoothly and without a hitch for Rivalry until Q2 this year, when the firm revealed that its margin had been negatively impacted by some behavioural changes among this audience.  Despite this, CEO and Co-Founder Steven Salz explained to SBC following its Q2 earnings call that the group would continue doing …

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Billy Levy, Rivalry: With engagement everything is relative to your audience

Rivalry

For the marketing teams at Canadian esports betting operator Rivalry, content creation and applying lessons from the video game industry are central to its interactions with its target audience of Gen Z and millennial bettors. Billy Levy, the firm’s EVP of Corporate Development, provided a detailed snapshot into what he and fellow panellists will be discussing at the SBC Summit …

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Rivalry confident in product roadmap for 2024 profitability

Rivalry

Rivalry expects to achieve profitability by H1 2024 after recording another quarter of revenue growth in Q2 2023, momentum which the firm expects to stay consistent into next year. The Canada-based firm – active in the Ontario and Australian markets, with a focus on esports – reported group-wide revenue of CAN$8.5m to its TSX investors, up 60% on corresponding Q2 …

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Rivalry launches Same Game Combos for ‘next gen’ of esports fans

GRID/Inspired Entertainment

Rivalry Corp has launched its esports same-game parlay product, allowing users to combine multiple bets within a single esports match for a higher potential payout.  The sports betting and media company has detailed that the new product feature – known as ‘Same Game Combos’ on Rivalry – is available for top League of Legends, Counter-Strike, and Dota 2 esports matches. …

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