Tag Archives: Rio Olympics

Paddy Power initiates campaign against Russian Olympic team

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

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UK gambling operators set for record advertising spend in 2016

The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …

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