Tag Archives: RFL

Coral pens historic sponsorship deal of RFL Challenge Cups

UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …

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Our League exceeds first year expectations for InCrowd and RFL


Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …

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Betfred brand getting great exposure with Rugby League link up

Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …

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Ladbrokes becomes title sponsor of Rugby League Challenge Cup

Ladbrokes has announced that it has reached an agreement with the English Rugby Leagues to become the title sponsor of the Challenge Cup competition. Under the agreement, the competition will be known as the Ladbrokes Challenge Cup. Ladbrokes will work closely with RFL players and personalities in various sponsorship activation initiatives and will also launch the tournament’s inaugural Ladbrokes Player …

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