SBC News Voice of the Sports Betting Industry
Seeking to boost its client retention capabilities, FTSE-listed gambling technology and platform provider Playtech has entered a strategic partnership with real-time user engagement specialists Captain Up. The partnership will see Playtech incorporate Captain UP real-time engagement and retention tools which will reward in-play customers playing on the Playtech client network. Captain Up engagement tools, combine social communications, gamification mechanisms and …
Read More »Playtech focuses on ‘real-time’ rewards and engagement with Captain Up partnership
