The EIG Berlin Expo begins tomorrow. SBC and EIG teams had time to interview Ramsey Masri CEO of Mobile Automation platform OtherLevels on mobile engagement and retention concerns effecting digital operators. A technology expert, Ramsey Masri discusses how mobile intelligence/data is effecting decision making within organisations. Masri further sheds insight on knowledge gaps seen within mobile led operations and the …
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Betfred selects OtherLevels for optimised mobile engagement
(Press Release) OtherLevels, the mobile marketing and analytics platform announced today that Betfred has chosen them to power the brand’s native mobile messaging campaigns that reach more than 100,000 subscribed players. One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred manages tens of thousands of betting slips placed by players daily, either …
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