Tag Archives: RAMP

BetVictor to streamline consumer communications via RAMP

Copyright: olliethedesigner / 123RF Stock Photo

Online gaming firm BetVictor has announced the launch of its in-house developed real-time automated marketing platform (RAMP), designed to enhance the relationship between themselves and their customer base. According to fresh research by Bluecore, approximately 40 per cent of customers who receive communications showcasing relevant products are more likely to read them, with the tool aiming to foster a closer …

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