BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …
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Betfred signs streaming and data deal with At the Races
Betfred has inked a multi-year turnover based streaming and data deal with At The Races (ATR), which will allow both parties to work aside one another to deliver digital content innovation. The agreement, set to start in January 2020, will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across …
Read More »Betfred.com renews casino supplier partnership with Playtech
Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020. In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party …
Read More »Betfred announces new agency for marketing makeover
London based creative media agency, Brothers and Sisters publically announced that it had won the competitive pitch for Betfred online gambling services. Brothers and Sisters will be charged with creating new campaign and media strategies for the Manchester based bookmaker and refreshing the Betfred brand digitally. Media news source CampaignLive estimated the Betfred media budget to be more than £5 …
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