Tag Archives: Priority Sports Marketing

British racing elevates sponsorship opportunities

SBC News British racing elevates sponsorship opportunities

The British Horseracing Authority (BHA) has announced that advertising on British racecourses will join other major sports by featuring digital LED (light-emitting diode) displays on the landing side of fences. The move to expand the sport’s sponsorship opportunities comes following a consultation with the courses, the Racecourse Association (RCA) and participants including trainers and jockeys – as well as trials …

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