Tag Archives: PPC ad

Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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App tracker launched after Apple’s betting u-turn

Income Access, a turnkey provider of innovative technology and digital marketing solutions for the iGaming, social gaming and land-based casino sectors, has announced that the company’s mobile app-tracking solution is now being actively used to track player acquisitions for the apps of a leading UK-based online casino and bingo operator. The integration follows months of beta testing and the recent …

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