PokerStars has moved to enhance its position in the sports betting market by launching a peer-to-peer online betting exchange. Made available to the Flutter Entertainment brand’s customers today via its .com and .EU domains, the PokerStars Exchange will enable the firm’s customers to buy and sell bets with other punters internationally with access to a range of markets. The online …
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PokerStars bolsters sports marketing via Red Bull Racing linkup
Flutter Entertainment’s igaming brand PokerStars has strengthened its sports-oriented brand recognition by partnering with Red Bull Racing. The collaboration has been initiated ahead of the 2022 Formula One season, and will see the PokerStars’ logo featured on Red Bull Racing’s RB18 racecar and on the team’s race suits. Additionally, the duo have detailed a joint ambition of expanding their respective …
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