Tag Archives: Playtika

Playtika agrees partnership with Spain’s oldest football club

The first social gaming company to offer free-to-play casino style games, Playtika has agreed to become the primary sponsor of Spain’s oldest football club, Sevilla. As part of the deal, Playtika will advertise the World Series of Poker’s free to play poker room on the iconic Sevilla shirt throughout the 2017/18 season.   Playtika branding will also appear around Sevilla’s …

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Potential end in sight for Caesars debt restructure

US business news sources have reported that the governance of Caesars Entertainment Corporation (CEC) are closing in on a final resolution with senior creditors relating to the $18 billion debt restructure of its ‘Caesars Entertainment Operating Company’ (CEOC).   90% of Caesars creditors are reported to have accepted terms relating to the CEOC debt reorganisation.  Furthermore, debt stakeholders have chosen …

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Caesars Entertainment offloads Playtika to Chinese consortium for $4 billion

Embattled Caesars Entertainment Corporation (CEC) has agreed to sell its mobile and social gaming asset Playtika Studios to a multi-party Chinese consortium led by  Shi Yuzhu (Founder of Giant Interactive Group) in a $4.4 billion all-cash deal. Updating the market on Sunday, CEC governance stated that it had entered a ‘definitive agreement’ for the sale of Playtika a core part …

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Scott Longley – Regulus Partners – Hype Times

Scott Longley, Editorial Director of Regulus Partners, looks at Amaya Gaming’s acquisition of Rational Group, as igaming’s new giant looks to enter the US and awaken a thus far lacklustre market. Does a leveraged Amaya Gaming justify its hype?  Hyperbole and online gambling are inextricably linked. From the very first inception of the form, online gaming has surfed a wave of …

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