Tag Archives: Piccadilly

Coral breaks Cheltenham ground with Piccadilly Lights activation campaign

SBC News Coral breaks Cheltenham ground with Piccadilly Lights activation campaign

Coral has taken over the world-famous Piccadilly Lights to engage wider audiences with this year’s Cheltenham Festival races.  On the eve of the Festival, Coral has launched “Your Horse”, UK betting’s first-ever DeepScreen activation campaign that will be screened on the Piccadilly Lights. The campaign has been devised by creative agency BBH London and sees four horses and their jockeys …

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