Tag Archives: Peter Zäll

Betsson continues product efficiency focus with new hires

Stockholm-listed online gambling group Betsson AB has announced the appointment of two key senior management hires, recruiting Cíara Nic Liam as Product Director for Gaming and Joakim Thor as Product Director for Sports Betting. The appointments have been confirmed by Betsson Chief Strategy Officer Peter Zäll, as the Stockholm gambling group continues to implement its corporate recovery programme, seeking to …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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Betsson places ‘responsibility & social commitments’ at forefront of its landmark SHL sponsorship

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

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Betsson hires Peter Zäll as Chief Strategy Officer with Swedish focus

Stockholm-listed online gambling group Betsson AB continues its executive management team restructure confirming the appointment of Peter Zäll as new Chief Strategy Officer (CSO). Zäll joins Betsson’s executive team from Swedish state-owned gambling operator Svenska Spel, where he served as Group VP of Product & Marketing (2012-2017). Updating the media, Betsson governance confirmed that Zäll’s appointment would initially prioritise the …

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