Betsson continues product efficiency focus with new hires

Stockholm-listed online gambling group Betsson AB has announced the appointment of two key senior management hires, recruiting Cíara Nic Liam as Product Director for Gaming and Joakim Thor as Product Director for Sports Betting.

The appointments have been confirmed by Betsson Chief Strategy Officer Peter Zäll, as the Stockholm gambling group continues to implement its corporate recovery programme, seeking to enhance operating and product efficiencies.

Ciara Nic Liam is the former Head of Gaming for William Hill (2016-2019) and has formerly led casino product divisions for Rank Group Plc (2013-2016).

Meanwhile, Joakim Thor is the former Director of Digital Products for Swedish state-owned gambling enterprise Svenska Spel, overseeing day-to-day product management and business planning for all digital verticals.

“Both Cíara and Joakim have vast gaming experience from different parts of the industry. With them joining Betsson, our Product Team is further strengthened and will stand even stronger for the future,” details Peter Zäll on the new appointments.

In a further announcement, Zall confirms that Malta product director Joey Hurtado has been promoted to the executive role of Managing Director for Betsson Casino Brands

“Joey has done a great job as Head of Gaming & Live and with his vast experience in gaming, I am confident that he will continue to deliver excellent results in his new position. This promotion is another example of the talent we have within our company and the possibilities there is to grow and develop professionally for those willing and able,” Zall details.