Perform Content has reinforced its deep relationship with La Liga, the governing body for the top two divisions of Spanish Football, after agreeing to a new video betting rights extension. The agreement, which commenced at the start of the 2018/19 season, sees Perform Content remain the exclusive La Liga betting video streaming provider until the 2022/23 season. The deal covers …
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Structural change sees Perform rebrand to DAZN Group
Perform Group has undertaken a corporate branding and structural overhaul, to better communicate the firm’s new business identity following a number of enterprise changes. As a business Perform Group rebrands to ‘DAZN Group’ and splits its operating structure into two divisions; DAZN and Perform Content. Moving forward, DAZN will act as the consumer-facing property of the company, servicing its flagship …
Read More »Perform hails “unique opportunity” presented by PASPA ruling
Perform Group has called it a “great day” for all stakeholders in the sports industry, after a full reversal of the ban on sports betting outside of Nevada presented the United States with a “unique opportunity” to build a regulated betting market from the ground up. The Supreme Court of the United States (SCOTUS) ruled that the federal ban on …
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