Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …
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Pool betting app supplier Low6 hopes to boost engagement with millennial punters through the launch of its PDC Picks for the PDC Low6 Home Tour Playoffs. The app, which will be powered using data from Abelson Info, will give users the opportunity to watch and engage with their favourite darts players throughout the tournament. Josh Turk, CMO of Low6 and …
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Stats Perform has significantly expanded its betting-related content to help bookmaker clients navigate lockdown complexities, facing the global downturn in live sports content. The sports-tech innovation studio detailed that it will amplify its Watch&Bet service for bookmakers by adding new esports and PDC Darts programming. Securing a partnership with leading pro-esports organisation BLAST, Watch&Bet will showcase the popular BLAST CS:GO …
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Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …
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SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …
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Just over a month after confirming its first ever sponsorship deal with British boxer Tommy Langford, TXODDS has announced a new deal with darts player Daryl Gurney. Gurney, who is in the top 20 on the Professional Darts Corporation (PDC) Order of Merit for 2017, will be showcasing the TXODDS logo on his chest for the biggest televised tournaments. The …
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Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group …
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Ladbrokes has extended its support of the Professional Darts Corporation (PDC) as the new title sponsors of the Ladbrokes World Series of Darts Finals, with tickets for the two-day tournament set to go on priority sale today. Ladbrokes returned to darts sponsorship in 2016 as title sponsors of the Ladbrokes Sydney Darts Masters, which will be held in August. In …
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Sports and betting-related services company Sportradar has opted to expand a partnership with the Professional Darts Corporation (PDC) to include coverage of its events. Sportradar will now stream live coverage of the 2016 World Series of Darts and European Darts Tour to its clients across the betting industry. The PDC was established in the United Kingdom during 1992, when a …
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Just a month on from Gary Anderson’s second world darts title, the Betway Premier League is back, starting at the First Direct Arena in Leeds. We caught up with Alan Alger, PR for Betway, to discuss the start of the £700,000 ten-man tournament, played out over 4 months at 16 arenas across Europe. SBC: Alan, Betway is sponsoring the Premier League …
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