Tag Archives: Paul Adkins

Betway adds Sports IQ player props to sportsbook platform

US sports oddsmaker and player prop provider Sports IQ has reached an agreement with Betway to supply its player props, both pregame and in-play, across all major US sports to the sportsbook. Omer Dor, CEO at Sports IQ, said: “As a leading operator in many countries, Betway are a global powerhouse. They have a well-deserved reputation for providing their millions of customers with …

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Betway selects GiG Comply for marketing compliance boost

Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …

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Betway enhances South Africa market status with T20 deal

International sports betting operator Betway has secured the title sponsorship of South Africa’s T20 Challenge Twenty20 cricket tournament. This is an expansion of the operator’s already extensive presence in South African domestic cricket, acting as a sponsor of all Proteas Tests and One Day International series fixtures held in the country. “We are extremely happy to be announcing our title …

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Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes winning batsman continue as a brand ambassador until 2023. Retaining his role as Official Global Cricket and Brand Ambassador for Betway, Pietersen will share his experience, knowledge and opinion on world cricket through bespoke content and behind-the-scenes access. Paul Adkins, Marketing and Operations Director at …

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Betway pockets Gibraltar Snooker Open title sponsorship

Online bookmaker Betway continues to expand its brand within the sport of snooker, confirming that it has secured the title sponsorship og this week’s Gibraltar Open (13-17 March) The title sponsorship secured with World Snooker, represents Betway’s second major partnership in snooker, adding to their existing deal as title sponsor of the Betway UK Championship. The  top players, such as Kyren Wilson, …

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Betway launches ‘The Hunch’ through Saatchi & Saatchi deal


Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …

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