VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …
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VBET strengthens football presence with Paris FC sponsorship
Armenia-based online sportsbook, VBET, has announced a partnership with Ligue 2 side Paris FC for the end of the 2021-2022 and the 2022-2023 season. The collaboration sees the platform integrated throughout the French club such as in the team’s colours with the VBET logo featuring on the kit for the next 18 months for all Ligue 2 BKT and D1 …
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