Tag Archives: Pariplay Fusion

Aspire Global integrates new CRM system to boost existing platform

Aspire Global has launched and integrated a new CRM System, AspireEngage, to complement its existing AspireCore gaming platform.  The new Exponea-powered system functions as a customer data platform and incorporates a range of services to improve the player journey and generate ‘greater customer satisfaction’.  Described as a ‘user-friendly system’, key features include the provision of real-time marketing capabilities such as …

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Aspire advances M&A strategy with Pariplay and BtoBet integration

Aspire Global has finalised the integration of Parliplay’s Fusion platform into its BtoBet sportsbook provider subsidiary, as part of a continued execution of its M&A strategy. The integration has opened up ‘considerable synergies’ as Pariplay’s content development services will now be available to BtoBet’s full suite of international partners, offering clients an opportunity to diversify their revenue stream. “This is …

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