Parimatch Tech has fully “unplugged” its Russian brand as of 26 March, ending a process that began at the start of this month, whilst also severing its partnership with the Team Spirit esports franchise. The firm, based in Cyprus but founded in Kyiv, made the decision to close its Russian operations in February after Vladimir Putin’s invasion of Ukraine, initiating …
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Parimatch Tech will limit its marketing arrangements with Chelsea FC as part of its sponsroship arrangement with the club, as the team’s owner Roman Abramovic is sanctioned by the UK government. The Russian billionaire and owner and former Director of the Premier League club was placed on a list of sanctioned business-people by British authorities due to his ties to Vladimir Putin’s …
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Parimatch Tech has doubled the amount of financial assistance it is providing to Ukraine from UAH 30 million to UAH 60 million – approximately €1.8 million. The international sports betting company has stated that it spent the first UAH 42 million: UAH 39 million on ammunition and three million on medicines, clothing, foodstuffs and logistics. The next UAH 18 million …
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As the Beijing 2022 Winter Olympics gets well underway, gambling opportunities are beginning to emerge with plenty of moments to place a wager on either a specific event, or an outright bet on the medal market. Events like this year’s competition, which officially began on 4 February, always herald a wave of new gambling opportunities, with bettors eager to place …
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Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months. The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …
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In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …
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JKR Investment Group has reached a new agreement to sell its mr.fish martech holding to Parimatch Tech. mr.fish, previously known as Digital Chain, has been a part of the JKR Investment Group since 2017. In the last four years, the martech company has expanded its presence to 12 countries, and doubled the headcount to 250 professionals. “A good partnership is …
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Betegy has strengthened its position in central Europe by entering into an agreement with German sports betting operator Tipico, launching its full-service marketing service across the company’s retail suite. Under the terms of the deal, the sports data and automated content provider will deliver its services in Tipico retail outlets in Germany and Austria, focusing on content generation. Tipico will …
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Parimatch Russia has announced that Dmitry Sergeev will take charge of its Eastern European facing operations, with responsibility for coordinating the firm’s growth strategy in the wider region. Sergeev will lead franchise implementation in the area in the role of Head of Parimatch Eastern Europe for Parimatch Russia as the franchise prepares to separate from Parimatch CIS to operate independently …
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A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …
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