Flutter Entertainment has tasked itself with achieving three core objectives by 2030 in pursuit of its new sustainability strategy, dubbed the ‘Positive Impact Plan’. The FTSE100 gambling group intends to build on its previous achievements in sustainability and target areas where it can maximise its positive impact, in particular leveraging its ‘global scale’ to support local initiatives that provide impact …
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Bookmakers in Ireland have voiced their opposition to the potential passing of a law that would prohibit bets on the National Lottery. As reported in the Irish Examiner, the Seanad will debate a bill today that would ban firms from offering bets on the outcome of the National Lottery draw, which has been available since its formation in the 1980’s. If passed, the bill …
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Paddy Power has moved to upgrade its in-store customer engagement by deploying BoscaSports cutting-edge digital displays. The heritage bookmaker has informed that it will introduce BoscaSports displays to more than 40 of its betting shops in the UK and Ireland by the end of 2022 trading. BoscaSports are the leading provider of digital display technology offering integrated sports display solutions …
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Free bets portal freebets.ltd.uk, which targets the British sports wagering market, has reported a ‘record’ number of users in January 2022. The betting aggregator business detailed that its user base increased by 45% year-on-year during the opening month of the year, with the firm accrediting platform updates and onboarding of new partners as key growth drivers. Notable firms to have …
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ASX, the venture of Paddy Power’s former marketing chief, has moved to bolster its sports content ahead of the Six Nations, which commences this weekend. The platform, which functions as a ‘virtual stock market’ for NFTs, has incorporated rugby union into its wider sports offering in anticipation of the tournament, supported by data from Rugby Analytics. Players invest in the …
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Paddy Power has announced the launch ‘Jamie Redknapp Investigates’, the bookmaker’s latest ‘hard hitting’ documentary series examining ‘modern football’s biggest crimes’. In the first of a three-part series – with episodes two and three released over the fortnight, football pundit turned investigator Jamie Redknapp explores the ‘tragedy of half-and-half football scarves’. Episode-1 sees Redknapp track down Brian, the inventor of …
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Flutter Entertainment has announced the finalised acquisition of Tombola, as it completes its second major takeover in as many months to continue its M&A focus into 2022. Detailing its ambitions following the merger, the FTSE100 gambling group has emphasised that Tombola will deliver ‘key strategic advantages’ as part of its wider portfolio of brands, in particularly diversifying its products. Additionally, …
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Former England midfielder, Jack Wilshere utilised the marketing expertise of Paddy Power as he continues in his bid to find a new club. Having turned 30 on New Years Day, Wilshere has been training with Arsenal as he emphasised in the video that he still has a lot to offer the professional game. Spokesman Paddy Power said: “Jack Wilshere hasn’t …
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Flutter Entertainment Plc has this morning announced that it has secured definitive terms to acquire Italian gambling group Sisal for a consideration of €1.9 billion (£1.62bn). An agreement has been reached with US private equity fund CVC Capital – the current owner of SIsal – which will see the Italian market leader in online and lottery verticals transferred to Flutter’s …
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Sports betting software developer Voxbet has secured strategic funding from a number of international investors, led by Waterhouse VC CIO Tom Waterhouse and Tekkorp Capital CEO Matt Davey. The investments have been conducted via the two businessman’s respective firms, whilst Davey’s holding has leveraged the ‘expertise and experience’ of Robin Chhabra and Andy Clerkson, former executives at Fox Bet and …
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