Tag Archives: Oskar Mühlbach

‘Volatile’ Swedish regulations see Raketech grow global focus

Raketech Group has decreased the dependency of its affiliate publishing network on Swedish coverage, stating that the ‘volatility’ of the market due to the re-regulations has made it ‘challenging to navigate’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its 2020 interim results (period ending 30 June), Raketech revealed that …

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Raketech names Karlsten as new COO

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer. Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX. Commenting on his new role, Karlsten said: …

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Raketech boosts global network with Lead Republik acquisition

Online affiliate and content marketing provider Raketech has strengthened its global expansion strategy after confirming the full acquisition of iGaming affiliate network Lead Republik. While Lead Republik is registered in Malta, the acquisition will allow Raketech to access customers from Canada, Germany and New Zealand. Oskar Mühlbach, CEO of Raketech stated: “This acquisition is ticking a lot of strategic boxes, …

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Oskar Mühlbach chosen as Raketech CEO

Online affiliate and content marketing provider Raketech has named its chief operating officer Oskar Mühlbach as the new President and CEO, taking over from Michael Holmberg with immediate effect. Mühlbach has played a pivotal role in developing the company’s strategy for future expansion. Prior to his time with Raketech, Mühlbach held a three year tenure at Mr Green, having served …

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Raketech appoints Oskar Mühlbach as operations lead

Issuing a market update, Stockholm-listed industry affiliate marketing network Raketech Group Plc confirms the appointment of Oskar Mühlbach as Chief Operations Officer (COO) A seasoned industry executive in marketing and enterprise planning, Mühlbach is the former Chief Ventures Officer and Managing Director of Green Media, the previous digital marketing and player acquisition arm of igaming group Mr Green & Co. …

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Oskar Mühlbach – Garbo – Taking a niche product into a crowded industry

Garbo - Copyright: lucadp / 123RF Stock Photo

Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and …

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Ladies First…Mr Green relaunches Garbo.com

Nordic Nasdaq-listed European online gambling group Mr Green & Co (Mr Green) has announced the relaunch of its female player focused online casino brand Garbo – Garbo.com. Named after iconic Swedish-American film actress Greta Garbo, Garbo.com formed part of Mr Green acquisitions undertaken in 2014. However, the female-focused brand was put on hold as Mr Green management expanded its flagship properties. …

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Mr Green recruits Chief Marketing Officer from King.com

Online casino Mr Green (www.mrgreen.com) has continued to build its management team, by announcing two new recruits, David Nordberg and Oskar Mühlbach. David Nordberg, who has previously worked with digital gaming companies such as Electronic Arts and King, has been appointed as Chief Marketing Officer (CMO). At Electronic Arts, Nordberg started and headed EA Play4Free Publishing, whilst at King he …

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