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Is your sportsbook ready for the most complex World Cup yet?
The Benchmark for AI Player Support
Unlock the Untapped Power of Customer Support in Responsible Gambling
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The Emerging Role of AI Agents in Player Support
ChatBet Report: Convert WhatsApp Messages Into Bets
What Media Buyers Actually Value in 2026
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optima
BREAKING
SBC Awards
Time to read: 3 min
Ten reasons why you should attend the SBC Awards 2016
November 21, 2016
BREAKING
SBC Awards
Time to read: 2 min
World’s Sexiest DJ Kellie Acreman to entertain at the SBC Awards
November 14, 2016
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Retail
Time to read: 2 min
Optima reflects on the success of its Trade Fair sponsorship
November 11, 2016
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Bet365 to defend title as SBC Awards shortlists announced
November 7, 2016
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Europe
Time to read: 1 min
SeanieMac debuts new betting platform
November 1, 2016
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UK
Time to read: 2 min
Stan James shops installed with OPTIMA serverless EPOS
October 26, 2016
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Time to read: 2 min
Nomination deadline extended for SBC Awards 2016
October 25, 2016
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Latest News
Time to read: 2 min
Optima expands betting inventory with Colossus Bets' pools
October 21, 2016
BREAKING
Slider Images
Time to read: 5 min
OPTIMA rises to the challenge of the Nigerian market with Nairabet
October 20, 2016
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Comment
Time to read: 4 min
OPTIMA system helps independents compete on high street
October 5, 2016
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Sportsbook
Time to read: 2 min
BOS – Finding a balance between UI and presentation of live data
September 16, 2016
BREAKING
Europe
Time to read: 5 min
90 speakers across 28 topics finalised for Betting on Sports 2016
September 12, 2016
BREAKING
UK
Time to read: 5 min
Vahe Baloulian - BetConstruct - What else is out there?
September 9, 2016
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Betting on Football
Time to read: 2 min
SBC Podcast - pulling back on the supply chain
September 9, 2016
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Europe
Time to read: 1 min
Troubled SeanieMac seeks outside investment
August 18, 2016
BREAKING
Europe
Time to read: 2 min
SeanieMac selects Optima as lead betting & igaming platform provider
July 28, 2016
BREAKING
Retail
Time to read: 2 min
BetOlimp signs deal with Optima for new Multi-channel platform
June 9, 2016
BREAKING
Europe
Time to read: 2 min
BetMcLean upgrades its web and mobile presence with Optima
June 6, 2016
BREAKING
Marketing
Time to read: 2 min
Golfer Chris Hanson thankful for OPTIMA support
May 10, 2016
BREAKING
Betting on Football
Time to read: 8 min
Jacob Curciel - Optima - Giving the bookmaker full control #bofcon
April 20, 2016
BREAKING
Betting on Football
Time to read: 2 min
Betting on Football transfers to Stamford Bridge
March 21, 2016
BREAKING
Europe
Time to read: 3 min
Jamie Maskey reunited with MarginMaker2 at Optima
January 22, 2016
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Most Read
1
Southampton is latest Midnite target in operator’s Championship takeover
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5
Gambling Commission settles plans to proceed with FRAs programme
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UKGC to deliver critical update on customer 'affordability checks'
7
Italy to review bill on 2% football bets tax and new accountability rules
8
Dutch Supreme Court dismisses pre-regulation claims against operators
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