September 2, 2021
“The more markets you enter, the faster you can grow” – this might be true, but first you need a product to support your expansion plans. This explains the recent refresh of 49’s, acquired by SIS last summer, which has set up the brand’s live draws and virtual games to reach a more international audience. We spoke to Jess Mills, …
Read More »December 21, 2020
Adam Conway, Head of Trading at SIS, examines the popularity of derivatives in horse and greyhound racing and why they are so appealing to bettors across international markets. Traditionally in regions where there is little or no horse and greyhound racing heritage, betting on these sports will have taken a back seat to more popular forms of betting content such …
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