Tag Archives: Norwich City

BK8 regains sporting foothold with Kelly Smith partnership

SBC News BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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Norwich City terminates BK8 shirt sponsorship

SBC News Norwich City terminates BK8 shirt sponsorship

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

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BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

SBC News BK8 Sports nets Norwich City shirt sponsorship ahead of Premier League return

Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly-promoted Premier League side’s principal partner for the 2021/22 season. Through the deal, a bespoke colourway of the BK8 logo will feature as the new front-of-shirt sponsor on both the Canaries’ first team match and training kits. According to a joint statement, the two parties have ‘a broad range of engaging and powerful …

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BOSE Digital: Oddschecker breaks down ‘record-breaking’ Premier League campaign

SBC News BOSE Digital: Oddschecker breaks down ‘record-breaking’ Premier League campaign

‘Unexpected’ is arguably one of the buzzwords that comes to mind when discussing the 2019/20 Premier League season, with bookmakers and fans surprised at league outcomes, the length of the season and the performance of some of the league’s biggest teams. Delivering a keynote speech on day two of the Betting on Sports Europe – Digital, James Tippett, Commercial Executive …

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Dafabet nets ‘principal sponsorship’ for Canaries EPL return

SBC News Dafabet nets 'principal sponsorship' for Canaries EPL return

Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’. Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits. Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as …

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Championship football links drive increased loyalty on LeoVegas

LeoVegas Championship

LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich and Brentford, while LeoVegas owned Royal …

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LeoVegas playing it safe with Canaries sleeve sponsorship

SBC News LeoVegas playing it safe with Canaries sleeve sponsorship

Leading online casino and sportsbook LeoVegas has launched LeoSafePlay, a new initiative designed to promote responsible gaming, and has acquired the services of Norwich City Football Club to help launch it. The club, nicknamed The Canaries due to their bright yellow strip, wore the LeoSafePlay logo on their shirt sleeve during the Carabao Cup fourth round match away to Arsenal …

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Uniting sports with LeoVegas

https://www.leovegas.com/en/#sportsbook/home

LeoVegas.com has been helping to build a bridge between Norfolk based sports outfits Leicester Tigers and Norwich City. The Swedish mobile gaming and sports betting operator is the shirt sponsor of City and official betting and gaming partner of the Tigers. They presented England internationals Ben and Tom Youngs, fellow Tigers Will Evans and George Catchpole and development talents Harry …

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LeoVegas continues football brand expansion netting Norwich City ‘Principal Partnership’

SBC News LeoVegas continues football brand expansion netting Norwich City ‘Principal Partnership’

Nordic Nasdaq-listed European online gambling group LeoVegas AB has continued its brand expansion within the UK market, by announcing that it has secured a three-year ‘Principal Partnership’ deal with Norwich City FC. Seeking to promote its online casino and sports betting products, LeoVegas brands will be displayed on Norwich City’s match day shirts, as well as on the football club’s …

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