Non-League clubs are being invited to take part in the second season of Marathonbet’s Non-League Challenge, the competition that saw Wealdstone FC scoop a considerable £10,000 last season. The challenge, which is now open to a whopping 140 clubs from tiers five to seven, tasks teams with performing the best goal celebration in lower-league football. The inaugural campaign has been …
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Tom Zanelli – Panbet – ‘Non-League Challenge’ bringing fans into play
Tom Zanelli Panbet Ltd’s Video Content Manager details to SBC readers the success and coverage of his firm’s ‘Non-League Challenge’ for its Marathonbet brand. Placing content and storytelling at the heart of its ‘Non-League Challenge’ campaign and promotion, Marathonbet aimed to engage with a dedicated fanbase that other bookmakers’ had neglected. Zanelli a key stakeholder in the campaign’s creation details …
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