This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle. Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury. Launching ‘We Glove It!’, Cravens detailed that the campaign …
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GVC Holdings completes long awaited Ladbrokes Coral acquisition
The long mooted takeover of the Ladbrokes Coral Group by GVC Holdings has finally reached completion, in a deal that could eventually be worth up to £4bn, just days after the High Court of England and Wales sanctioned the deal. With its shares now delisted from the London stock exchange, as part of the agreement the admission of 271,816,558 ordinary …
Read More »Ladbrokes Coral appoints Noel Hamill as Group Marketing lead
UK marketing news source The Drum has reported that FTSE100 bookmaker Ladbrokes Coral Plc has appointed Noel Hamill as new Group Chief Marketing Officer (CMO). Hamill joins Ladbrokes Coral’s leadership team from UK mobile telecoms operator EE, where he most recently served as Managing Director of Marketing (2016-2018). Taking over CMO responsibilities, Hamill will be tasked with leading group marketing …
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