September 19, 2016
The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …
Read More »September 7, 2016
Adam Roland is the Founder and Director of Heavyweight Sports, a marketing PR agency focused on sports based in both London and Manchester. Adam will be speaking on the panel ‘Personality Profile – How bookmakers use the ambassadorial role to reach an audience’ at Betting on Sports this month (15th-16th) alongside Stuart Tilly of Argyll Entertainment and BetonBrazil, and the …
Read More »January 14, 2016
It’s a thankless job being the January transfer window. It’s frequently criticised by managers with prices pumped up by clubs looking to capitalise and make a good return, meaning only the clubs with the heftiest bank balances can afford to buy. The flip side of the coin of course is that it protects smaller clubs by allowing them to hang onto their key players for …
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