Tag Archives: NewLette

Nektan ups customer insight capabilities with Newlette ‘machine learnings’ CRM partnership

SBC News Nektan ups customer insight capabilities with Newlette 'machine learnings' CRM partnership

Seeking to boost its CRM and player management capabilities, London AIM-listed mobile gambling supplier Nektan Plc has partnered with ‘machine learning’ customer insights firm  Newlette. Implementing machine learning processes, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing styles, to increase engagement and reduce bonus costs. Nektan’s marketing and retention teams will gain a number …

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