bet365 has launched its new global advertising campaign “Never Ordinary” to celebrate what the firm describes as the full thrills and emotions of a new football season. The Never Ordinary campaign debuted last Friday night during the match between Burnley and Premier League champions Manchester City, broadcast on Sky Sports Football. The campaign was designed by Newcastle-based creative agency Drummond …
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With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …
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On Thursday, the UK electorate will decide the +4,500 councillor seats servicing Britain’s local constituencies. Media reports of a Conservative fallout as Party MPs are ready to blame Boris Johnson for a predicted heavy loss of councillor seats following his handling of the Partygate scandal. As for Labour, Thursday’s results will serve as a barometer of whether Keir Starmer can …
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This Saturday saw Betway celebrate its 4,000th individual sponsorship of UK and Irish horse racing fixtures. The milestone event was marked by the online bookmaker sponsoring its self-branded “Betway 4000 Race Sponsorship” handicap at the Wolverhampton Racecourse at 7.15 PM. The race featured Betway closing the final leg of its free-to-play racing game ‘4 To Win’, that featured a bonus …
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William Hill has become the title sponsor of the inaugural ‘Racing League’ – UK horse racing’s first team-based competition which aims to revive public interest in the heritage sports. Beginning on Thursday 29 July at Newcastle Racecourse, the Racing League will feature 12 teams riding in 36 handicap races, with the competition taking place over a six-week period. Competition organiser …
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Arena Racing Company (ARC) has moved to expand its UK greyhound racing stadia portfolio, having reached an agreement to acquire Newcastle’s Central Park stadium. The racetrack operator will purchase the property from Cearnsport Limited, adding Central Park to its existing greyhound venues of Nottingham, Sunderland and Perry Barr (Birmingham). The acquisition follows the announcement that the ARC has entered a …
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BetVictor has been announced as the primary sponsor of Newcastle’s much anticipated Fighting Fifth Hurdle – the first Grade 1 hurdle of the 2018-2019 national hunt season. BetVictor’s sponsorship of this Saturday’s event, which follows the firm’s successful three-year sponsorship of the BetVictor Gold Cup at Cheltenham’s November meeting, further affirms the operator’s commitment to investing in key horse races …
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FTSE bookmaker William Hill has confirmed the sale of its on-course betting points/stalls network worth £2 million, ending its trackside presence within UK racing. First established in 1934, William Hill has chosen to dispose its entire 82 racecourse pitch network to independent racing bookmaker Sid Hooper. The diminishing returns of its on-course network sees William Hill prioritise its horseracing services …
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The Arena Racing Company (ARC) has revealed a multi-million pound development scheme for Newcastle Racecourse and High Gosforth Park, following on from the success in similar previous work undertaken. Planning to submit its plans for the next stages of its development to Newcastle City Council in Autumn this year, it is hoped the proposals will boost the international prestige of …
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Industry software and platform developer Bede Gaming has moved to restructure its senior management team, confirming the promotion of Alex Butcher as new Managing Director. The change in corporate leadership comes as Bede enterprise founders Michael Brady and Dan Smyth are set to take strategic and governance leading roles within the firm’s organisation. Butcher has served as Bede’s Chief Technical Officer …
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