July 12, 2019
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »January 5, 2018
BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process. Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games. Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook …
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