Tag Archives: Neil Doncaster

William Hill leverages SPFL title deal to build up gambling harm awareness

SBC News William Hill leverages SPFL title deal to build up gambling harm awareness

To round off this year’s Safer Gambling Week, evoke-owned brand William Hill has leveraged its new title sponsorship of the Scottish Professional Football League (SPFL) to spark gambling harm prevention talks among staff and supporters.  Players, fans, and professionals from across all of the league’s four divisions were offered a series of talks that used previous experiences of problem gambling …

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SPFL and William Hill – a deal that ‘goes beyond traditional football sponsorship’

SBC News SPFL and William Hill - a deal that ‘goes beyond traditional football sponsorship’

With football’s relationship with the gambling industry under immense pressure in the UK, the Scottish Professional Football League (SPFL) has decided to take its own route regarding such sponsorships. The SPFL ‘shouldn’t be stuffy about gambling,’ according to its CEO Neil Doncaster, who recently described partnering with UK-based William Hill as an ‘obvious fit’. Emphasising however that he agrees with …

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William Hill unveils SPFL sponsorship and EPIC awareness programme

SBC News William Hill unveils SPFL sponsorship and EPIC awareness programme

William Hill has officially secured a title sponsorship deal with The Scottish Professional Football League (SPFL). The five-year deal, which begins at the start of season 2024/25, will see the British bookmaker become the title sponsor of all four SPFL divisions as well as the official betting partner of the league.  This will see the four divisions become the William …

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SPFL close to ending betting sponsor absence via William Hill deal

SBC News SPFL close to ending betting sponsor absence via William Hill deal

William Hill is reportedly very close to agreeing a new title sponsorship of the Scottish Professional Football League (SPFL). In replacing online car retailer cinch, sites have claimed that the bookmaker – which has previously sponsored the Scottish Cup – could commit to the deal for up to five years, beginning next season. The league has been looking for a …

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Sky Sports to show up to 60 SPFL matches in extended deal

SBC News Sky Sports to show up to 60 SPFL matches in extended deal

Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …

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SPFL launches Championship OTT powered by StreamAMG

SBC News SPFL launches Championship OTT powered by StreamAMG

The Scottish Professional Football League (SPFL) has launched an exclusive online streaming platform operated by OTT specialist StreamAMG, broadcasting all Scottish Championship matches. The OTT platform has been launched to cater for international audiences, helping overseas fans follow live action of Scotland’s second tier of professional football. Meanwhile, domestically Scottish Championship clubs will be allowed to use the platform for …

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SPFL concludes Ladbrokes Championship with COVID crisis plan

SBC News SPFL concludes Ladbrokes Championship with COVID crisis plan

Scotland’s Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 has reached a ‘written resolution’ effective immediately after the SPFL’s COVID-19 crisis plan was passed. The plan, passed by 81 per cent of all SPFL clubs including the Ladbrokes Premiership, has resulted in Dundee United FC being crowned Championship champions. However, Scotland’s top decision has not been affected in the …

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Rangers FC and Ladbrokes end betting partnership 

SBC News Rangers FC and Ladbrokes end betting partnership 

SPFL football club Rangers FC has confirmed that it will not renew its in-stadia wagering partnership with bookmaker Ladbrokes, however the announcement seems to be little more than posturing from the Glasgow football club. This morning, Rangers Commercial Director James Bisgrove communicated that Ladbrokes in-stadia betting services would be discontinued from Ibrox in advance of the SPL 2020/2021 season. “Following …

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IMG Arena nets SPFL global betting streaming rights

SBC News IMG Arena nets SPFL global betting streaming rights

Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …

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Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

SBC News Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …

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