Tag Archives: National Football League (NFL)

888sport renews UK and Ireland-facing NFL partnership

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

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Betcris further boosts LatAm presence with Guatemalan football addition

Betcris has entered into an agreement with Toros del Malacateco (CD Malacateco), becoming the official sponsor of the Guatemalan top-flight football club for the next three years.  The international betting operator has been pursuing an extensive marketing strategy in the Latin American sports sector over the past year, having recently secured deals with nine Honduran and two Brazilian football teams.  …

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Network Gaming secures £1.25m funding from prominent investors

Sports prediction games developer Network Gaming has received funding of £1.25 million from a raft of investors, including some major names in the betting and igaming industry. Participants in the funding round include Betfair Co-Founder Andrew Black, Colossus Bets CEO David O’Reilly and TX Odds CEO Einar Knobel. Additional investors include Sandford Loudon, a partner at financial consultancy firm Oakside …

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Betcris strikes ninefold agreement with Honduran football clubs

Betcris has entered into nine different sponsorship arrangements with football clubs from the League of Honduras, strengthening its sports marketing approach in the country.  The ninefold business development marks an enhancement of Betcris brand visibility in Latin America, in particular in Honduras where the online sports betting operator already holds the title sponsorship to the aforementioned League of Honduras. As …

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Rivalo named ‘master sponsor’ of Brazilian BFA League

Guilherme Bucchi,Rivalo has expanded the scope of its Latin American marketing, securing the ‘master sponsorship’ of Brazil’s BFA League American football tournament.  This will enable the Curaçao-based sports betting operator to benefit from enhanced visibility in Brazil, which is one of the largest markets for the National Football League (NFL) outside the US.  This will be spread across static, physical …

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Low6 cites YouTuber focused marketing for UltimateFan success

Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …

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SoftSwiss underscores popularity of football, Bitcoin and mobile betting

Football is still the ‘King of betting’ according to SoftSwiss Sportsbook, although the platform provider also revealed that the most popular league for its users was a basketball tournament.  Publishing its results for 2021, SoftSwiss Sportsbook revealed that 38.14% of bets on its platform were placed on football/soccer matches, with basketball following at 22.62%; tennis at 16.11%; ice hockey at …

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Genius to provide NFL and soccer streaming to bet365 customers outside the US

Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US.  As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement.  The low latency broadcasts will …

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Genius Sports strikes data partnership with Canadian Football League

Genius Sports and the Canadian Football League (CFL) have entered into a commercial data partnership, granting the company exclusive content for international sports betting operators. Predicted to come into effect in January 2022, the agreement will enable Genius to leverage  CFL data and video content for commercial purposes including for its sportsbook partners – building on its betting distribution deals …

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Genius ups 2021 forecasts as investment soars to maximise US opportunities

Genius Sports has outlined that its US-focused expansion strategy is on course, having experienced significant growth in the third quarter of 2021 and striking partnerships with a number of major betting operators. Publishing its Q3 2021 trading update, the NYSE-registered sports data and technology provider detailed group revenue of $69.1 million, a 70% increase on the previous year’s figure of …

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