Tag Archives: Myke Foster

The vitality of adding value: Keeping operator brands in front of the customer

The vitality of adding value: Keeping operator brands in front of the customer

Given the high profile attention that unexpected player transfer stories gained in international media, it could be taken as a guarantee that these movements would also influence bettor behaviour. Alexander Martin, CEO of SKS365, observed at the SBC Summit Barcelona that when Cristiano Ronaldo moved to Juventus in 2018, a large number of Italian fans began to bet on the …

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A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

SBC News A World Cup with adjusted goalposts - BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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From football to esports: Betting on Sports Europe 2022 to examine industry’s key markets

Betting on Sports Europe 2022

The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised by some of the industry’s leading lights at next week’s Betting on Sports Europe 2022 conference and exhibition.  The event takes place at the home of English rugby, Twickenham Stadium, on 7 – 9 …

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Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

SBC News Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …

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