Tag Archives: Mirio Mella

Honour thy Fork! Cloudbet players to receive a ‘Bitcoin Cash Windfall’

Crypto-centric online gambling operator Cloudbet is set to reward its existing sportsbook and casino players with a ‘Bitcoin Cash windfall’. Seeking to enhance its reputation with cryptocurrency enthusiasts, Cloudbet will ‘honour the fork’, which in August 2017 saw Bitcoin split into two currencies, Bitcoin and Bitcoin Cash. Moving forward, Cloudbet will reward its players that held bitcoin in their accounts …

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Mirio Mella – Pinnacle: Betting Resources – Why education matters

Placing player education at the forefront of its business strategy, sportsbook Pinnacle has launched its ‘Betting Resources’ program as a key initiative for 2017. Mirio Mella Head of Customer Engagement details the program’s execution and why player education can mark a difference within a saturated online betting market. _________________________ SBC: Hi Mirio great to catch up, can you detail to …

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Pinnacle launches interactive ‘Betting Tools’

Pinnacle prides itself on giving high limits and not restricting successful bettors. This is a part of the bookmaker’s ‘Winners Welcome’ policy, which was itself reinforced by the launch of the ‘Betting Resources’ portal in January 2017. To date this features over 1,000 articles and counting on betting strategy and education. Pinnacle has today announced a new feature for its …

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Bookies Corner – By POPular Demand – Eurovision 2017

Europe’s live pan-continental pop contest ‘Eurovision’ will be broadcast this Saturday night to an expected audience of +300 million.  SBC gets the bookies low-down in what may be the most interesting TV/novelty market in sports betting. Bookies reveal what makes a great Eurovision contender, how politics and culture can affect the song contest and whether Britain pop’s standing will be the …

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SBC Bookies Corner – Facing Reality…Brexit & Betting Markets

Having triggered Article 50, The UK enters a new political landscape as it negotiates its withdrawal from the European Union. Setting a two-year target for EU exit, Brexit has been labelled the most important UK political mandate of modern times.   Fraught with risks and intriguing political contexts, SBC’s ‘Bookies Corner’ asks industry stakeholders how political betting markets will be …

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Pinnacle places education first with release of ‘Betting Resources’

Announcing its first major product release for 2017, Curacao and Malta licensed bookmaker Pinnacle has launched its ‘Betting Resources’ services, with a view of educating its customer base on the market intricacies and complexities of sports betting. The bookmaker aims to create ‘the most comprehensive collection of expert betting advice available anywhere online’ available to betting consumers. The service will …

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Bookies’ Corner – Rio 2016 – Let the games begin

The 2016 Olympic games gets underway in Brazil today and there’ll be plenty of action to keep us entertained until August 21st. It’s been a controversial games before it’s even kicked off with the unravelling of the doping scandal, but here we focus on the opportunities that it offers for bookmakers. In its latest Bookies’ Corner series SBC picked the …

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Pinnacle launches $50,000 ‘Euro Predictor’ Competition

Newly re-branded gaming operator, Pinnacle, has launched a $50,000 ‘winner takes all’ Euro Predictor competition as part of its promotion of the upcoming Euro 2016 tournament. The proposition reflects the identity of the new Pinnacle brand, which rewards bettors’ predictive skills. ‘Euro Predictor’ offers a fixed cash jackpot for the entrant who predicts the most correct outcomes from the first …

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Bookies Corner – Eurovision 2016 – More than a song contest!

Eurovision, a live pan-continental pop contest with a viewership of + 250 million which sees national audiences vote on their favourite performers, may well be betting’s most exciting novelty market! Ahead of this Saturday’s live final, SBC’s ‘Bookies Corner’ delves into the market intricacies of Eurovision 2016. Getting the full low-down from: Mirio Mella – Customer Engagement Manager- Pinnacle Sports Ed Nicholson  – Head …

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Bookies’ Corner – The Donald Trump Phenomenon

Perhaps the unlikeliest of political rises in history has been that of Donald Trump. Whether he wins or not he’s turned the US political landscape on its head. This is a man who nobody seriously believed could get this far except perhaps The Donald himself. William Hill had him at 150/1 to become the next US President when it first …

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