Assessing Gen Z and Millennial behaviour, Jamie Mitchell of Low6 has predicted a ‘seismic shift’ from traditional ‘hard’ gambling, stating that the industry, regulators and the public perception will ‘force’ people and sportsbooks to ‘not welcome’ problem gamblers onto their platforms. In the New entrants – new angles panel at Betting on Sport Europe – Digital, panellists discussed changing customer …
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TheLADbible teams up with OtherLevels to boost loyalty amongst millenials
It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app. TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and …
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